These days, the first screening of your resume and job application is not likely to be done by a person but by a computer using ATS (Applicant Tracking System) screening software
Besides helping you identify your personal strengths, having a brand can pull your resume to the top of the pile, make you shine in interviews, and leave your LinkedIn readers positively wowed.
Time to create or update your resume? It can be tempting to jump right in with a list of job titles and employment dates.
But you wouldn’t prepare any other document or report without at least reviewing your facts and sources—why would you skimp on something as important as your resume?